Roblox Game Valuation Calculator
Fast screening model for Roblox game acquisitions. Uses retention, playtime, traffic quality, and risk factors to estimate fair market value.
Financials
Valuation starts from net monthly profit (NMP).
NMP (Net Monthly Profit)
$14,000
Base Price (NMP × BM)
$98,000
Retention
Enter D1/D3/D7. This heavily impacts K.
Retention Multiplier
0.95×
(bounded 0.80–1.15)
Engagement
Average session playtime and like ratio.
6 = weak, 18 = solid, 30+ = great
16 min
88%
Playtime Multiplier
0.95×
Traffic Quality
1.05×
Visits/DAU ≈ 2.22
Scale + Stability
CCU volatility matters. Visits + DAU for context.
CCU Stability Multiplier
1.01×
Peak/Avg ≈ 2.89
Trend + Risks
These change the discount/premium (K).
8%
Higher = more concentrated = more risk
55%
20/100
10/100
Trend
1.00×
Concentration
0.91×
Risk Penalty
0.91×
Base Multiple (BM)
BM is the "months of profit" you pay.
1 = single dev, 4 = stable team
2
Ops Multiplier
0.93×
Valuation
Fair price is anchored on profit. Metrics affect K and BM.
Risk Coefficient (K)
0.74×
K = retention × playtime × stability × traffic × trend × concentration × ops × penalties
BM (months)
7
Fair Price
$72,148
Offer range: $61,325 – $82,970
Breakdown
Retention
0.95×
Playtime
0.95×
CCU stability
1.01×
Traffic quality
1.05×
Trend
1.00×
Concentration
0.91×
Ops
0.93×
Penalty
0.91×
Note: Visits and CCU help sanity-check scale, but price should be anchored on profit. A game with huge visits and weak monetization is not automatically valuable.
Tip: If the seller refuses to share net revenue and costs, set BM to 1–2 and increase risk penalties.